Activation

O2, England Rugby’s major sponsor, wanted to engage rugby fans if England won the 2019 Rugby World Cup. No spoilers please.

Taking inspiration from a rocking Twickenham stadium singing ‘Send her victorious’, I came up with an idea to rename Victoria Tube station to create a shareable photo opp along the planned victory parade route. (Transport for London lived up to their end of the bargain, sadly England didn’t.)